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Hot Girls Don't Buy Full-Price Pucci

Hot Girls Don't Buy Full-Price Pucci

They buy the good stuff: vintage, secondhand!!! My faves, plus two summery drops to shop if you *do* want something new.

Bella Gerard
Jul 10, 2025
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Hot Girls Don't Buy Full-Price Pucci
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Hailey Bieber in Pucci

Everyone around me is calling this a “Pucci summer”, and I can’t help but roll my eyes. It’s always Pucci summer. Pucci is perhaps the most iconic summer brand of all time!

I can’t say for sure why it’s having a mainstream moment amongst the not-so-sartorially-conscious this particular July — perhaps it’s a direct response to such a boring, quiet-luxe winter of neutrals and far too much The Row. But regardless, I’m on board, so long as the girlies know the golden rule.

What golden rule, you ask? Never buy new Pucci, full-price.

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Hot girls don’t drop bills at the Palm Beach Pucci boutique. They shop the brand’s most iconic prints and silhouettes secondhand.

vintage Pucci ads
Vintage Pucci ads.

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